Thursday, November 19, 2009

Transform's 'Blueprint for Regulation' discussed on CNN international

Last week's launch of Transform's new book 'After the War on Drugs; Blueprint for Regulation' has received a large volume of high quality media coverage in the UK (see here) and Internationally (a full round up will be posted tomorrow along with detail of the US, Australia and Mexico launch events).

This week Steve Rolles was invited onto CNN international show Connect the world , to discuss the new book in the 'connector of the day' slot (it is broadcast to 200 million households although what that means in terms of actual viewers isn't clear, although going by the spike in web hits presumably lots). The clip below unfortunately does not include the 90 second trailer film that outlined the arguments in the book and introduced Transform and the author.

The Connect the day blog post for the slot also attracted, at time of writing, 210 posts, overwhelmingly supportive of the Transform position, and gratifyingly more than the levels of interest that the blog normally pulls in for the more usual showbiz guests .

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