As part of the Transform blog's continuing quest for the worst drug journalism ever, I bring you this 'news' item I stumbled across in yesterday's Sun newspaper:
Tesco in 'magic' drug rapThe comments from Jenny Amphlett of Stafford and annonymous of Sutton Coldfield are apparently the sum total of the 'blast' and 'rap'. 'Clearly a joke' , 'completely frivolous'... the comments seem more appropriate to the story generally than Mushroom sticker outrage...perhaps there has been some mistake? Still, it must have been a very slow news day for this piece of barrel-scraping drug war silliness to make the paper.
SHOPPERS blasted Tesco last night for slapping stickers with the word “magic” — on MUSHROOMS. Once a legal alternative to LSD, magic mushrooms are now a Class A drug.
Yet the message “magic in pasta” appears on the supermarket giant’s 250g packets of closed cup mushrooms.Customer Jenny Amphlett, of Stafford, said: “It seems completely frivolous.”Another shopper in Sutton Coldfield, Birmingham, said: “This is clearly a joke by someone in the marketing department. It is inappropriate to make light of such a serious subject.”
But a Tesco spokesman insisted: “There’s absolutely no sinister connection here whatsoever. It is simply a handy tip for customers on what dishes suit our vegetables.”
'I couldn't believe it when I saw it, and it worries me that Tesco is promoting or condoning drug use.
'It could be that someone in the product- marketing team is playing a prank – unless they were really naive enough not to be aware of magic mushrooms.'Whatever the case, it seems completely inappropriate for a family supermarket like Tesco to associate itself with drugs.'She added: 'There are so many people trying to overcome drug addictions and there are problems with young people getting into drugs, but here we have a store that is making fun of it.'
I am speechless. The story was then picked up by the Annanova news agency, and, remarkably, appears well on its way to becoming a MAJOR INTERNATIONAL INCIDENT, as this report Pakistan's Daily Times , and this South African news outlet demonstrate. Clearly a slow news day in Pakistan and South Africa too.
On a vaguely similar note, here is another recent 'magic' confusion story from the US